Any business owner, whether you run a small mom-and-pop shop or a large retail store, knows that the most important thing you can do starting out is to get people in your door. Everything else comes after that. But let’s say you’re in an area that’s not as easily seen from the road, or perhaps you’re a business that’s in a huge office complex. How can you advertise effectively when no one knows where you are?

That’s where wayfinding signs come into play. These signs can be used on the exterior–great for when your business is shrouded by trees or other obstructions–or inside a larger complex. They help instruct your visitors as to where to go, and can even be branded to help you advertise. That’s right, even when you’re showing customers or clients how to get to you, you can still get your brand message stuck in their head. Here are a few ways you can use wayfinding signs to get your name out there and get people to come to you.

Use for the Outside of Your Building

Let’s imagine that you’re a business that’s in a confusing and hard-to-navigate shopping center. There are twists and turns, and nothing is really that clearly labeled. Your customers will be confused at best, and may even just give up and go home if they’re frustrated enough. However, if you install a few wayfinding signs, they will be able to read them and figure out where they need to get to.

Wayfinding signs consist of directional arrows and phrases that describe where the arrows lead. For example, if you own a nail salon in that twisty and windy parking lot, your wayfinding sign could say “SALON SUPREME” (or whatever your name is!) and have an arrow pointing to where you’re located.

Use Them Inside Office Complexes

On the other hand, if you are a medical practice located inside of a larger office complex, you can utilize interior wayfinding signs to help your visitors and patients. Place them in the lobby and along the hallways. You can also put these signs in stairwells and in any elevator lobby areas. That way, if someone’s riding an elevator and gets out, they won’t be too disoriented or get lost trying to find your office.

Get Quality Wayfinding Signs for Your Business or Office

There are lots of ways to use wayfinding signs that will lead your business to success. So, once you’ve made your decision, contact WeSign, LLC. and Graphics for a free quote on your next project. We’ll gladly help you design and install your signage.