Exterior signage serves an important function for business. From letting customers know where you are located to striking the interest of a passerby, outdoor signage can, in some cases, do even more for a company than traditional marketing efforts. However, this is only the case when it is done properly and is well designed. With a few simple tips, you can keep true to your brand while getting your business noticed.

Signs Represent Your Brand

Anything you put out is an immediate representation of your brand. This means cheaply made signs will give an impression that your brand is cheap or doesn’t care about the details. However, paying attention to the quality and smaller aspects of signage will show your brand cares how its represented and takes pride in what it puts out there.

Contrasting Colors

Using colors for good contrast provides dynamic for otherwise stagnant design work without going overboard. It can show the creativity of a brand while keeping colors consistent with the overall image of the company. Even further, it can make things a lot easier to read and create a natural flow for a layout without blocking things off, which makes a less interesting sign.

Follow Regulations

Each town has different rules on outdoor signage. Whether you are placing a simple yard sign or putting in a brand-new cabinet sign, it’s important to have the right permits and follow the rules of your community. This will establish a better repertoire with the community and the governing entities over signage, leading to easier processes to get things approved down the line.

Keep Track of Signage

Be sure to keep track of where your signage is when you have yard signs or similar signage that can be easily moved. If a prankster moves them to areas that are non-regulatory or in contentious spots, it can look bad for your company, even when you weren’t the one to move them.

Keep it Simple

Content should be simple. A yard sign or exterior business sign should be easy and quick to read in order to get the word out about your business, especially when they are located near traffic. Your business name should be big and easy to find, and contact information should be a close second.

Having trouble coming up with the right design? Contact us today to learn more about our services and how they can help.